Trade Show Exhibitor

National Western Stock Show, January 6-21, 2018

The National Western Stock Show and Rodeo strives to maintain a product balance throughout all designated exhibit areas. We encourage exhibitors to bring in new products and/or services and welcome all vendor applications. The previous year’s exhibitors, who leave in good standing, are invited to return. The exhibitor return rate is very high. If exhibit space becomes available, we will notify the selected applicant with the specifics. Filling space from new applicants generally does not begin until mid-September of each year.  NWSS is the sole judge in selecting new vendors.  Some factors considered are the health and safety of the public, the geographic balance of exhibitors, the quality and uniqueness of the product and the professionalism of the proposed exhibit.  We require a new application each year for consideration in the following year’s show. Applications are now closed.  Applications for the 2019 National Western Stock Show will be available in the Spring.

For questions or more information please contact the Trade Show department at

Space fees for the National Western Stock Show and Rodeo range from $11.00 to $17.00 per square foot depending on space size and building location. We do not post individual locations available as this changes from year to year. We accommodate trade show exhibitors in three main buildings during the National Western Stock Show and Rodeo: the Hall of Education/Expo Hall, the Events Center and the Denver Coliseum. 

The Hall of Education/Expo hall is a central hub for several varieties of activities.  The main floor of the Hall of Education/Expo Hall houses our largest trade show exhibit area with a large variety of vendors.  The third floor of this building is home to Children’s Ranchland where you will find the bulk of our kid’s activities and agriculture education exhibits.  Also part of this main building is the Stadium Hall and the Stadium Arena.  The Stadium Hall is home to many of our agricultural trade show exhibitors, the “the historic” Stadium Arena is home to many livestock shows including our Jr. Livestock Shows, Stock Dog Trials and Team Mutton Bustin.  The Stadium Arena is bustling with activity but many of the spaces are located on the back side of the arena bleachers making the ceiling heights lower and space confinements challenging in this area.

The Events Center is our equine building and home to all horse shows and 13 ticketed events including Xtreme Dogs and the Wild West Shows. All spaces are located on the concourse with views in to the arena.  The Events Center is closed to guests and exhibitors on the first Monday of show due to our annual Citizen of the West dinner.

The Denver Coliseum is home to all 29 National Western Rodeo performances including three Colorado vs. the World events, two Mexican Rodeos, three PBR Rodeos, one MLK Jr. Rodeo and 20 PRCA Pro Rodeo performances. The exhibit spaces are located on the concourse surrounding the arena. Some spaces have height restrictions or possible limitations due to pillars and arena portals.

Trade Show Floor Maps

Coliseum Map
Events Center Map
Expo Hall – 3rd Floor Map
Hall of Education Map
Stadium Arena Map
Stadium Hall Map

Applications for the 2018 National Western Stock Show are now closed.  Please check back in the Spring to apply for the 2019 show.
  • New vendor applications are due September 1. 2017

Contact Us

  • 303-299-5524
  • 303-292-1708


  • National Western Stock Show
    Attn: Trade Show
    4655 Humboldt St.
    Denver, CO 80216