NW Media Central

We would like to say “thank you” to the many industry specific, agricultural, entertainment, news and general market media for the support we receive each and every year. We are working to assist you in any way possible as we look to the upcoming National Western Stock Show in January. Please feel free to contact us to arrange interviews with our CEO and President, Executive team, Rodeo, Horse and Livestock Directors as well as contestant, performers and any behind the scenes personnel to help tell the story.

For the best response please contact the Marketing/PR department at media@nationalwestern.com

Karen Woods
Director of Marketing & PR
 Danielle Lewis
Graphic Design & Creative Services
Leah Labonte
Social Media Coordinator

Media Credentials are issued to broadcast, print and internet media assigned to cover the National Western Stock Show. Freelance journalists are required to submit an assignment letter from the general manager, editor or news director on official letterhead of the media outlet in order to receive a media credential. Independent production companies are required to submit a letter from their broadcast organization providing details of the production and footage required.

The National Western Stock Show Media Credential provides media access to grounds events, activities and Event Center Shows in approved areas.  The NWSS Media Credential does not give access to cover rodeo events in the Coliseum.  Media wishing to cover the rodeo must obtain a separate daily credential from the Rodeo Media Office located in the Coliseum. Space in credentialed areas is very limited; therefore access may be restricted at certain times.

If you require specific access to an area on a select occasion, please contact the Media department. Submitting a Credential Request Form does not guarantee media access.  All requests are processed and applying media will be notified. Requests received during the 16-day Stock Show require 24 hours for processing. Credentials are not transferable and the National Western reserves the right to cancel accreditation at any time.

2018 Media Credential Form


Media Credentials can be picked up at:
Media and Sponsorship Lounge
NW Complex building 3rd floor of Hall of Education

Pick-up Hours:
January 4 & 5  | 10:00 a.m. – 3:00 p.m.
January 6-21 | Sunday – Thursday 9:00 a.m. – 5:00 p.m. – Friday & Saturday 9:00 a.m  – 6:00 p.m.

National Western in the News

Oct. 31, 2017  – 95-year-old Swansea resident and community advocate…
Sept 20, 2017 – CSU President Tony Frank named stock show’s Citizen of the West
Aug 29, 2017 – 100-year agreement reached for $1 billion overhaul of stock show grounds
May 30, 2017 – What Word Would You Use to Describe the National Western Stock Show Site?
Jan 27, 2017 – Mutton Bustin’ at the National Western Stock Show…
Jan 22, 2017 – National Western Stock Show comes to a close...
Jan 20, 2017 – Prizewinning steers make a grand entrance…
Jan 20, 2017 – Records set at Junior Livestock Auction

Contact Us

  • 303-299-5522

  • 303-292-1708

  • media@nationalwestern.com

  • National Western Attn: Media 4655 Humboldt St. Denver, CO 80216