NW Media Central

We would like to say “thank you” to the many industry specific, agricultural, entertainment, news and general market media for the support we receive each and every year. We are working to assist you in any way possible as we look to the upcoming National Western Stock Show in January. Please feel free to contact us to arrange interviews with our CEO and President, Executive team, Rodeo, Horse and Livestock Directors as well as contestant, performers and any behind the scenes personnel to help tell the story.

For the best response please contact the Marketing/PR department at media@nationalwestern.com

Karen Woods
Director of Marketing & PR
 Danielle Lewis
Graphic Design & Creative Services
Leah Labonte
Social Media Coordinator

2016 National Western Stock Show Attendance: 686,745

Attendance Graph-01

Media Credentials are issued to broadcast, print and internet media assigned to cover the National Western Stock Show. Freelance journalists are required to submit an assignment letter from the general manager, editor or news director on official letterhead of the media outlet in order to receive a media credential. Independent production companies are required to submit a letter from their broadcast organization providing details of the production and footage required.

The National Western Stock Show Media Credential provides media access to grounds events, activities and Event Center Shows in approved areas.  The NWSS Media Credential does not give access to cover rodeo events in the Coliseum.  Media wishing to cover the rodeo must obtain a separate daily credential from the Rodeo Media Office located in the Coliseum. Space in credentialed areas is very limited; therefore access may be restricted at certain times.

If you require specific access to an area on a select occasion, please contact the Media department. Submitting a Credential Request Form does not guarantee media access.  All requests are processed and applying media will be notified. Requests received during the 16-day Stock Show require 24 hours for processing. Credentials are not transferable and the National Western reserves the right to cancel accreditation at any time.

Fill out a Media Credential Request Online
Download and Print Media Credential Form Here

Media Credentials can be picked up at:
Media and Sponsorship Lounge
NW Complex building 3rd floor of Hall of Education

Pick-up Hours:
January 5 & 6  | 10:00 a.m. – 3:00 p.m.
January 7-22 | 9:00 a.m. – 6:00 p.m.

2015 Press Releases

December 14, 2015  |  NWSS Hiring for 2016 Stock Show  |  Download

December 9, 2015  |  2016 NWSS Parade Grand Marshal  |  Download

November 3, 2015 | Denver Voter’s Say Yes on 2C! | Download

January 27, 2014  |   Stock Show Addresses News Report  |  Download

January 25, 2014  |  Stock Show Excitement Soars with 682,539 Fans Attending the 2015 Show  |  Download

January 23, 2015  |  Top Eight Junior Livestock Champions go for $319,000  |  Download

January 18, 2015  |  The NWSS Records the Largest Single Day Attendance in 109 Years  |  Download PDF

January 16, 2015  |  FREE Overflow Parking Available at Coors Field for NWSS Guests  |  Download PDF

January 11, 2015  |  The NWSS Breaks Record with the Largest Opening Day Attendance in History  | Download PDF

2014 Press Releases

December 24, 2014  |  Red Meat Club Announced 2015 Friend of the National Western Honoree  | Download PDF

December 9, 2014  |  New for 2015,the  NWSS BBQ Throwdown presented by Chevy  |  Download PDF

December 1, 2014  |  NWSS announces Chauncey Billups as Parade Grand Marshal  |  Download PDF

September 24, 2014  |  Philip F. Anschutz named 2015 Citizen of the West  |  Download PDF

September 12, 2014  |  Tickets to the 109th National Western Stock Show On sale  |  Download PDF

May 6, 2014  |  WSSA Announces Four New Board of Directors Ron Williams Re-Elected as Chairman of the Board  |  Download PDF

February 14, 2014  | The Stars Return to Denver for the 2nd Annual Rodeo All-Star Weekend  |  Download PDF

January 20, 2014  | Solid Attendance Numbers through the MLK Jr. Weekend plus FREE Day Tuesday  |  Download PDF

January 16, 2014  | Celebrates the MLK Jr. Holiday Weekend and Offers Convenient Overflow Parking  |  Download PDF

January 11, 2014  |  Stock Show Opens with 2nd Highest Attendance in Stock Show History  |  Download PDF

January 7, 2014  |  Announces FREE Grounds Admission Day Compliments of MetroPCS  |  Download PDF

Media and Sponsorship Lounge
NW Complex Building 3rd floor Hall of Education
Rodeo Media Office
Coliseum Contact: Susan Kanode susan@cowboyimaging.com  
In accordance with the corporate logo and trademark policy, emblems, symbols, logos and the name National Western Stock Show are registered trademarks belonging to The Western Stock Show Association. These registered trademarks are protected by intellectual and industrial property laws in United States and internationally, and are for the exclusive use of the National Western Stock Show and its approved partners. Unauthorized use of these protected registered trademarks is prohibited without the express written consent of the National Western Stock Show.

To access National Western Stock Show logos or other branded materials, please contact Karen Woods, Director of Marketing and PR kwoods@nationalwestern.com or Jeff Childs, VP of Finance at jchilds@nationalwestern.com

The National Western Stock Show maintains an extensive library of Stock Show photos. We are pleased to provide photos to you to support your stories. All NWSS photos must be credited National Western Stock Show. Commercial use of our photos is not allowed unless prior arrangements have been made through the Media department. View our collection on Flickr

Non-professional, non-flash still photography is permitted. Any cameras with interchangeable lenses or lenses larger than 100 millimeters in length are NOT permitted for use by anyone who does not have a valid Media Credential.

The sale of photos taken at the National Western Stock Show is strictly prohibited without prior written consent. For questions regarding the sale of photos or to obtain permission please contact Karen Woods, Director of Marketing & PR.

Professional photographers and media may apply for a media credential here. If you have any questions, please call 303-297-1166.

National Western has an extensive Volunteer Photography group, to inquire about joining that program click here.

2015 Videos

Thank you from NWSS

More events at 2015 NWSS
Mayor Hancock with JJ Harrison
Clowning around at the NWSS
Opening Weekend of 2015 NWSS

2014 Videos

Kids Activites
Mexican Rodeo Extravaganza

2014 NWSS TV Spot
2014 CINCH Equicross Games
MEDIA & SPONSOR SUPPORT – Volunteers for this energetic team will partner with NW staff to provide the best possible service to local and regional media and the invaluable corporate partners and sponsors of the National Western Stock Show. This area also supports the annual Stock Show Parade and other special events during the year.


Reporting Liaison:               Donna Devine

Time Commitment:              Media and Sponsor Lounge

  • Minimum 4 shifts
  • Shifts range from 5-6 hours


NWSS Parade

  • Shifts range from 3-6 hours


Sponsor Banner Check

  • 2 hour shift daily


Job Restraints:                                 Minimal lifting may be required.

If assisting at parade, you will be standing and walking for hours. Need to dress for all weather conditions. Checking banners requires walking the complex inside and out.


Job Details:

Volunteers in this area will be “in charge” of the Media and Sponsor Lounge during the volunteer shift. Volunteers are required to carry and communicate using a volunteer radio. The Lounge will provide a comfortable atmosphere for our media and sponsors, plus offer great guest services, answering visitors’ questions and sharing knowledge about NW and the future National Western Center. Media and Sponsor volunteers are also responsible for organizing and positioning participates at the annual downtown Stock Show Parade.


  • Host and resource to media in the Media and Sponsorship Lounge throughout NWSS.
  • Assist Sponsorship Department with sponsorship fulfillment such as checking sponsor banners throughout the grounds.
  • Assist with sponsor handouts at rodeos and assist with rodeo script review.
  • Assist at special year-round sponsor booths.


Additional Requirements:

  • Must present a professional appearance and a friendly manner.
  • Must be dependable and punctual.
  • Must be courteous and personable when dealing with the public.
  • Must be self-directed, willing to take initiative and detail-oriented.
  • Must respect and maintain confidentiality of NW, volunteers, partners, sponsors, media, vendors and public.

National Western in the News

Feb. 1, 2015 – Residents cheer Denver’s National Western plan…
Jan. 25, 2015 – Stock Show sees second highest attendance numbers
Jan. 24, 2015 – Teen Steps up for friend during Stock Show competition
Jan . 23, 2015 – Top 8 Junior Livestock champions go for $319K
Jan. 22, 2015 – Cowboy Doctor Helping Stock Show Riders
Jan. 21, 2015 – Anschutz med students from Aurora practice rural health at Stock Show
Jan. 2, 2015 – Paul Andrews rides herd on the National Western Stock Show

Contact Us

  • 303-299-5522

  • 303-292-1708

  • media@nationalwestern.com

  • National Western Attn: Media 4655 Humboldt St. Denver, CO 80216