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International Livestock Congress-USA 2013


2013 Agenda
Renaissance Denver Hotel

Beef's Greatest Challenge:
Feeding the World II - Meeting the Challenge

Tuesday, January 15, 2013
7:00 – 8:00 am Registration/Continental Breakfast
8:00 – 8:15 am Welcome to the ILC-USA 2013 Program
Bo Reagan, PhD, National Cattlemen’s Beef Association and International Stockmen’s Educational Foundation
Russell Cross, PhD, Texas A&M University and International Stockmen’s Educational Foundation

Morning Moderator: Paul Clayton, U.S. Meat Export Federation
8:15 – 9:15 am Telling the Beef Story
Gary Smith, PhD, Emeritus Distinguished Professor, Colorado State University
9:15 – 9:45 amBreak/Networking
9:45 – 10:45 am What are our Consumers Telling Us?
John Lundeen, National Cattlemen's Beef Association
  • International and National consumers
  • Do they know or understand our technology
  • Do they support our technology
  • Do they believe what we are telling them
  • Are we being transparent|

10:45 – 11:45 pm

Beef Industry Worldwide: Issues, Challenges and Answers
Moderator: Phil Seng, U.S. Meat Export Federation

    Panel Members
  • Arturo Llavallol, Sociedad Rural Argentina
  • Patrick J. Moore, Bord Bia: Meat Industry Ireland
  • Luigi Scordamaglia, INALCA S.p.A., Italy
  • Husin Huang, General Secretary, IMS

This international panel consists of the Executive Council of the International Meat Secretariat. The International Meat Secretariat brings together meat and livestock organizations throughout the world. It provides a forum for the exchange of ideas and experiences on the issues affecting the international meat and livestock sector.
12:00 – 1:30 pm

Lunch / Student and Alumni Recognition
Meet Today’s Students from Around the World
Leann Saunders, IMI Global, Inc.
Wendy Woerner, International Stockmen’s Educational Foundation
David Waggoner, International Stockmen’s Educational Foundation

Moderator: Kevin Pond, PhD, Colorado State University

1:30 – 2:30 pm

Sustainability Panel - What are the Correct Paths for the Beef Industry?
Moderator: John Paterson, PhD, National Cattlemen's Beef Association

    Panel Members:
  • Kim Stackhouse, PhD, National Cattlemen's Beef Association
  • John Pollack, PhD, ARS, USDA
  • Cristain Barcan, BASF
  • Cameron Bruett, JBS
2:20 – 3:30 pm

Where are we on Traceability - Panel?
Moderator: Leann Saunders, IMI Global, Inc

    Panel Members:
  • Mark Gustafson, JBS
  • Rick Scott, AgriBeef
  • John Butler, Beef Marketing Group
3:30 - 3:45 pm Break
3:45 - 4:15 pm

Science Does Matter! Is there Funding Equity?
Moderator: Russell Cross, PhD, Texas A&M University

  • Federal Support
  • State Support
  • Industry R&D
  • Plant vs. Animal

4:15 - 4:45 pm Masters of Beef Advocacy
Daren Williams, National Cattlemen's Beef Association
4:45 – 5:15 pm Students' Role in Delivering the Message
 Mason Parish, Jasmine Dillon and Victoria Pilger Texas A&M
"Farmers Fight" movement
5:15 - 5:30 pm Summary/Closing
John Paterson, PhD, National Cattlemen's Beef Association
6:15 pm



 Appreciation Reception

Please note: Speakers may change without notice.


Monday, January 14, 2013 - Optional Tour
Safeway/NCBA

The day will begin with an in-depth tour of Safeway's flagship store in the Denver area, You will have the opportunity to learn more about the inside workings of a flagship store for this retailer and more importantly to learn more about how they market your product to our consumers. Safeway management will discuss their branded products as well as their approach to providing convenient beef products for their clientele.

From Safeway, you will proceed to the corporate headquarters for the National Cattlemen's Beef Association for an outstanding lunch prepared by the NCBA Culinary Team. This stop will proved the perfect opportunity to hear about how your check off dollars are being put to work to build demand for beef and beef products. You will learn about the new beef cuts that are being pioneered by our Beef Innovations Group as well as the new convenient beef products that have been developed through this program. There will also be an update on beef safety as well as a great overview of what's new in the check off funded Beef Quality Assurance program.

Group transportation departs the Renaissance Denver Hotel at 8:00 am and returns at 4:00 pm. Lunch included.


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International Center


2013 ILC-USA Hotel Information

A special hotel rate of $109 per night has been reserved for the International Livestock Congress at the Renaissance Denver Hotel, 3801 Quebec St., Denver, CO, 800-238-6762 or 303-336-5213. Mention International Livestock Congress or visit www.marriott.com and input ILCILCA in the group code section.